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segment editor: use available ecommerce data for better segmentation of visits #9172

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hpvd opened this issue Nov 5, 2015 · 2 comments
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segment editor: use available ecommerce data for better segmentation of visits #9172

hpvd opened this issue Nov 5, 2015 · 2 comments
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duplicate For issues that already existed in our issue tracker and were reported previously.

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@hpvd
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hpvd commented Nov 5, 2015

with piwik it's possible to track ecommerce data

// all parameters are optional, but we recommend to set at minimum productSKU and productName
_paq.push(['setEcommerceView',
"9780786706211", // (required) SKU: Product unique identifier
"Endurance: Shackleton's Incredible Voyage", // (optional) Product name
"Adventure Books", // (optional) Product category, or array of up to 5 categories
20.11 // (optional) Product Price as displayed on the page
]);
_paq.push(['trackPageView']);
[...]

source:
https://piwik.org/docs/ecommerce-analytics/

=> so it would be really gorgeous to use this already available ecommerce data for better segmentation of visits on ecommerce sites with making them available directly in segment-editor.

An idea for a structure in the segment editor, is the following:

Visits

  • pages with products with prices > / < / = 123
  • pages with products with sku is / is not / contains / does not contain xxx
  • pages with products with name is / is not / contains / does not contain xxx
  • pages with products of category is / is not / contains / does not contain xxx

this ticket is the more general version of existing "Segment by Product Category" #4519
in which some more details e.g. on reasons for importance of product category segment are described...
@hpvd hpvd mentioned this issue Nov 5, 2015
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@hpvd hpvd changed the title segment editor: make segments from direct values of ecommerce tracking segment editor: make segments for visits from direct values of ecommerce tracking Nov 6, 2015
@hpvd hpvd changed the title segment editor: make segments for visits from direct values of ecommerce tracking segment editor: use available ecommerce data for better segmentaion of visits Nov 6, 2015
@hpvd hpvd changed the title segment editor: use available ecommerce data for better segmentaion of visits segment editor: use available ecommerce data for better segmentation of visits Nov 6, 2015
@hpvd
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hpvd commented Nov 6, 2015

using the available ecommerce data for segmentation based on ecommerce ACTIONs is described in segment editor: make ecommerce actions accessible #9175

This was referenced Nov 7, 2015
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@mattab
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mattab commented Dec 23, 2015

Thanks for the suggestion @hpvd - your suggestions are now included in the scope of #4519

@mattab mattab closed this as completed Dec 23, 2015
@mattab mattab added the duplicate For issues that already existed in our issue tracker and were reported previously. label Dec 23, 2015
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@mattab @hpvd