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Email campaigns tracking & reporting - Email Marketing Analytics #6781

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mattab opened this issue Dec 1, 2014 · 3 comments
Open

Email campaigns tracking & reporting - Email Marketing Analytics #6781

mattab opened this issue Dec 1, 2014 · 3 comments
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Enhancement For new feature suggestions that enhance Matomo's capabilities or add a new report, new API etc.

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@mattab
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mattab commented Dec 1, 2014

The goal of this issue is to create a new plugin in Piwik that will let users easily track and measure how their email campaigns (marketing emails, drip campaigns, newsletters, etc.).

Typically the following data is useful when it comes to email marketing analytics:

  • X emails were Viewed (open rate)
  • Y emails were Engaged (click rate on any link)
  • Z emails were Forwarded
  • Using User ID set for example to the email address, one can track exactly which user did which actions
@mattab mattab added the Enhancement For new feature suggestions that enhance Matomo's capabilities or add a new report, new API etc. label Dec 1, 2014
@mattab mattab added this to the Long term milestone Dec 1, 2014
@codepuncher
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Am greatly interested in this.
What's happened with this so far? Would love to see this sort of plugin.

@mattab mattab modified the milestones: Long term, Mid term Dec 23, 2015
@azine
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azine commented Mar 10, 2016

+1

@mattab
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mattab commented Mar 15, 2016

See a relevant comment about Tracking newsletter emails and tracking the User ID, from @tsteur here: #9884 (comment)

@mattab mattab modified the milestones: Long term, Mid term Dec 5, 2016
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