The goal of this issue is to implement Ad Server Analytics plug and play re-using the power of the Piwik platform. This is part of our wider vision to provide a generic analytics platform in #4734
A huge step towards this vision has been already achieved thanks the
Contents plugin in #4996 - this allows rudimentary Banner Ads tracking with click tracking and CTR reporting.
The general idea is to make Piwik super easy to plug and play (add the JS Tracking code to your pages and that's it!). Maybe we could test Piwik on an existing popular ad server technology such as
Revive Ad server analytics, or OpenX (discussed partly in #2232)
Random ideas and proposed tasks:
Please comment if you are interested in Ad Server Analytics technology!
Sounds like a great idea and will definitely keep an eye on progression.
Piwik can be used to track which users see a given text banner or image banner, and can also measure how many people click on each of those banners. It collects the data automatically and will report the Impressions, Clicks, Click through ratio CTR in the Actions > Content report. Learn more about the awesome feature Content Tracking
It would be great to if there can be functionality to provide reports and statistics at site-variable level ( Banner limitation ) in Revive Adserver.
We got a request today from a user who run an Ads server.
They want to track how many times an ad is displayed in their publisher's websites (Ad Impression) and how times these ads are clicked (Ad Click).
Maybe the easiest way is to use Content Tracking?
But In the context of an adserver, showing an ad in a third party publisher website is like a pageview. So maybe users prefer to use the standard metrics like "Pageviews" to track Ad impressions (since they only use Matomo to track Ad impressions and clicks and not actual pageviews).
So if we were to use standard features to track ad impressions and clicks:
alwaysUseSendBeaconso the click tracking works in all (most?) cases
Any feedback welcome..