Skip to content
New issue

Have a question about this project? Sign up for a free GitHub account to open an issue and contact its maintainers and the community.

By clicking “Sign up for GitHub”, you agree to our terms of service and privacy statement. We’ll occasionally send you account related emails.

Already on GitHub? Sign in to your account

New metrics "Time to conversion" and "Visits to conversion" for Goals and Ecommerce #6105

Open
mattab opened this issue Sep 2, 2014 · 3 comments
Labels
c: Ecommerce For issues related to Ecommerce analytics within Matomo https://matomo.org/guide/reports/ecommerce/ c: Goals For bugs and features related to goals tracking & reporting. Enhancement For new feature suggestions that enhance Matomo's capabilities or add a new report, new API etc. Major Indicates the severity or impact or benefit of an issue is much higher than normal but not critical.

Comments

@mattab
Copy link
Member

mattab commented Sep 2, 2014

Edit 2019:

Summary

The following 2 new features would be very valuable:

  • Time until conversion (eg. 5 days or 1h 15min or 1min 40s)
  • Number of visits until conversion

Original

The goal of this ticket is to add a new metric processed and displayed for each goal, and ecommerce conversions. This metric is the time it takes for a visit to reach this particular goal.

Example In the Piwik reports for our website, we have a goal called Download Piwik, so in the goal report there would be a sparkline "Time to Download Piwik 02:15"

This nice idea originates from an email:

How much time did it take for a customer to reach a goal (in minutes and seconds)?

I could only read it in the customer log if i moved the mouse over the first action and the goal action and calculated the difference.

This is a very important measure for every website.

Thanks

Tasks

  • find a name for the sum metric sum_time_to_conversion and a name for the processed metric, eg. avg_time_to_conv
  • aggregate this metric during archiving, for each goal, for goals overall, and for ecommerce conversions
  • add metric to API responses for goals metrics
  • add to metadata API
  • display in the goal overview, a new sparkline showing the metrics similarly to how we currently display the site speed metric: 0.41s average generation time
  • update the reference API page to document this new metric

See also #2029

@mattab mattab added this to the Short term milestone Sep 2, 2014
@mattab mattab removed the Help wanted Beginner friendly issues or issues where we'd highly appreciate community's help and involvement. label Oct 12, 2014
@hpvd
Copy link

hpvd commented Apr 1, 2015

great idea!
Doing this one may also add "number of visits until conversion"

@mattab mattab modified the milestones: Mid term, Short term Apr 8, 2015
@mattab mattab modified the milestones: Mid term, Long term Dec 5, 2016
@mattab mattab modified the milestones: Backlog (Help wanted), 4.1.0 Oct 21, 2019
@mattab mattab changed the title New metric "Time to conversion" for Goals and Ecommerce New metrics "Time to conversion" and "Visits to conversion" for Goals and Ecommerce Oct 21, 2019
@mattab mattab modified the milestones: 4.1.0, 4.2.0 Dec 21, 2020
@sgiehl
Copy link
Member

sgiehl commented Feb 1, 2021

@mattab how should those metrics be computed? All goals can be triggered within each visit and some of them even multiple times in a visit. Is time till conversion the time within one visit or since the first visit? Also what about multiple conversions? Are they counted for that metric at all? And if so, is the time the time between the conversions in this case?
Same needs to be defined for numbers of visits till conversion.

@mattab
Copy link
Member Author

mattab commented Feb 4, 2021

@sgiehl as we report the "Days to conversions" in each Goal reports (screenshot below), the metric would be the "Time to conversion" within one visit. it could be clarified in the tooltip and other help that it is the time since the beginning of this visit.

Screenshot from 2021-02-05 10-15-34

@mattab mattab modified the milestones: 4.2.0, 4.3.0 Feb 22, 2021
@mattab mattab modified the milestones: 4.3.0, 4.5.0 Apr 9, 2021
@mattab mattab added c: Ecommerce For issues related to Ecommerce analytics within Matomo https://matomo.org/guide/reports/ecommerce/ c: Goals For bugs and features related to goals tracking & reporting. labels Dec 11, 2023
Sign up for free to join this conversation on GitHub. Already have an account? Sign in to comment
Labels
c: Ecommerce For issues related to Ecommerce analytics within Matomo https://matomo.org/guide/reports/ecommerce/ c: Goals For bugs and features related to goals tracking & reporting. Enhancement For new feature suggestions that enhance Matomo's capabilities or add a new report, new API etc. Major Indicates the severity or impact or benefit of an issue is much higher than normal but not critical.
Projects
None yet
Development

No branches or pull requests

4 participants