New issue
Have a question about this project? Sign up for a free GitHub account to open an issue and contact its maintainers and the community.
By clicking “Sign up for GitHub”, you agree to our terms of service and privacy statement. We’ll occasionally send you account related emails.
Already on GitHub? Sign in to your account
Multi-Channel attribution modelling #6064
Comments
This idea is definitely necessary for piwik to stay competitive with other analytics solutions. Glad to see that it is making progress. Any updates in 2015? |
This is one of the features I am really missing in piwik. |
+1 Multi-Channel attribution modelling is an important feature. First or last click attribution models are not enough for marketers. |
Has anyone found a workaround for this? I want to track both "first click" and "last click" at the same time. I'm currently trying to do this with two trackers but it doesn't seem to be working. |
The Multi Attribution channel reporting plugin has been published 🎉 it is available as a premium plugin which you can get here: http://plugins.piwik.org/MultiChannelConversionAttribution Learn more in the user guides: https://piwik.org/docs/multi-channel-conversion-attribution/ It's a awesome product to optimise marketing spends, let us know what you think about it! |
The goal of this ticket is to implement a first version of multi-channel attribution across digital channels, and provide of attribution modelling in Piwik.
Context
Piwik can track Goals and Ecommerce conversions. By default, Piwik attributes 100% of conversion credit to the last referrer that was used before the conversion (sometimes called
Last Non-Direct Click Attribution Model
). A setting can be changed in the config to credit instead the first referrer that was used. This attribution model works quite well for most use cases, but it is too basic and limiting for advanced marketing users spending money across many channels.This ticket aims to improve this attribution modelling to better credit the various referrers and campaigns used by visitors before they convert.
New attribution models
As a Piwik admin I would like to select one of the following attribution model:
Note: Linear Model and Time Decay model define a look back window in days.
Tasks
pk_ref
(currently tracks only the last or first referrer used)referrer_type
,referrer_name
,referrer_url
,referrer_keyword
. When adding a new referrer slot, it would look like:referrer_type_1
,referrer_name_1
,referrer_url_1
,referrer_keyword_1
,referrer_time_1
. User can choose to create 1 or 5 or 10 referrers slots, depending on how much precision is needed.Outstanding questions
Direct entry
as a referrer type. Should we consider crediting Direct entry as a valid Referrer?Out of scope
The following enhancements are not in the scope of this issue, but they could be implemented later as we collect all necessary data to build these reports.
Note: these useful reports are found in Google Analytics.
The following enhancements and ideas could be worked on as an extension of this work:
Learn more in this post.
The text was updated successfully, but these errors were encountered: