Plugin for goal tracking #5478
Labels
Enhancement
For new feature suggestions that enhance Matomo's capabilities or add a new report, new API etc.
Major
Indicates the severity or impact or benefit of an issue is much higher than normal but not critical.
Milestone
This is the initial spec of the Goal tracking plugin in Piwik. The plugin has been released in beta state in the list of Piwik plugins, but disabled by default. There is a ticket containing existing bugs and feature requests: #774
Goal tracking notes:
- a goal is defined by a URL or a action name (is, contains, begin with)
- detects if the specified goals have been reached; for each goal give the
– conversion
– conversion rate
– coming from which referer type? (direct entry, search engines, newsletters, CPC)
– websites referers used
– search engines used
– organic keyword used
– newsletter used
– CPC list
– [ country : plugins ? ]
– partners used
- for each goal, display
– the goal statistics in the interface using the same style as the referers tables (one table for websites, se, kwd, etc.)
– the main numbers: conversion, conversion rate, etc.
- display an aggregate of all the goals using the same presentation as a goal report
Also see concerns raised by #219
Keywords: ecommerce goal conversion
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