@mattab opened this Issue on February 3rd 2009 Member

Currently under Visitors > Frequency and Loyalty, this report is hard to read and analyze.
Instead it should be easier and show more clear New VS Returning metrics.

@mattab commented on July 7th 2017 Member


  • Currently we show Sparklines for returning metrics such as: 2801 actions by the returning visits. Instead we would like to see 2.1 actions per visit for returning visitors, 3.5 for new visitors. Similarly for others eg. 53% returning visits have bounced (left the website after one page), 77% for new visitors

  • When the sparkline is clicked, the evolution graph shows both New and Returning metrics. (similar to Visitors>Overview when clicking on 21,366 visits, 16,329 unique visitors the graph will show both metrics).

  • By default, evolution graph at the top shows the two metrics "New visits" and "Returning visits"

  • Rename the "Frequency overview" title/widget to "New vs Returning Visitors".
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