@anonymous-piwik-user opened this Issue on December 4th 2008

Advertising effectiveness: incoming traffic analysis, visitors conversion, ROI.

To understand if the money that we invest in advertising are spent effectively, we need to know which advertising sources and particular ads are making you a profit and which are just a waste of time and effort.

Piwik should show us all the information we need to know about the effectiveness of each advertising campaign:
Visitors conversion

What exactly the visitors that clicked on our ads were doing on our site (each visitor step should be logged!).

Piwik should be able to understand how profitable is each of our PPC**
keywords within a particular ad campaign, PPC engine and overall.

Piwik should show on which pages the visitors who clicked on our ads are landing, in which countries and cities they live and on what step in their path they decided to go away from our site (detailed landing and exit pages reports should be available).

Piwik should provide a lot of instruments for us to analyze our ad campaigns. Among them:

  1. Powerful reports constructor -- with built-in core reports which we can combine in almost any order, the constructor should allow us to create and use almost an infinite number of custom statistical reports.
  2. Funnels -- should identify the bottlenecks on our site, the pages which make our visitors to go away instead of stimulating them to make a purchase, subscribe to a newsletter or do some other action which is important for our business.
  3. Split tests -- will help us to test different versions of the same landing page in order to determine which one results in a better visitors conversion.
  4. Tracking all visitor activity on our site -- know absolutely everything that the visitors do on your site.
    • ROI -- Return on Investment.
      \ PPC -- Pay Per Click advertising.
      Keywords: outofscope
@anonymous-piwik-user commented on December 4th 2008

This should be Feature Request, not a Bug. my mistake.

Can the mod change its type.

@mattab commented on February 2nd 2009 Member

please see my feedback on #457 and submit new ticket based on what the Goal Tracking currently offers. thanks!

@mattab commented on April 27th 2011 Member
@mattab commented on December 22nd 2014 Member
This Issue was closed on April 27th 2011
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