New issue
Have a question about this project? Sign up for a free GitHub account to open an issue and contact its maintainers and the community.
By clicking “Sign up for GitHub”, you agree to our terms of service and privacy statement. We’ll occasionally send you account related emails.
Already on GitHub? Sign in to your account
Analyse costs and revenue for a single visitor/a whole campaign #4458
Comments
here you find the doc to the api one may get costs for googles adwords from |
of course this function would not only be interesting for ecommerce websites but for everyone who pays for (a part of) his visitors and have goals to reach on his website so there should be an overview where you could see the costs to get visitors to your goals (ecommerce is one of them) |
in general there are 4 main types of paid campaigns which should be covered
=> to handle this on should have the possibility to specify the type of each campaign and based on this selection you need a possibility to put in |
Thanks for the suggestion. This would indeed be a very useful feature! |
to think this topic even further / more abstract: ..in a second step Doing this one could give e.g. a number of working hours for writing and publishing a blog post on your site. |
having this feature within piwik would make piwik unique and outstanding On the other hand I think this is a feature which would be very interesting especially for everyone running a commercial site. |
"Customer Acquisition Cost (CAC)" => Since this is really important and would make piwik unique and even more interesting for commercial websites: maybe one should set up a campaign and look for sponsors for this feature (like it was done in the past for other great features..) |
Analyse costs and revenue for a single visitor/a whole campaign
we have already the great posibility to track the ecommerce revenue of a visitor.
To use this data in a really powerfull way, it would be very great to have the possibility to directly see the costs to get this visitor on our site.
you got two great insights from this:
you could see and analyse for a single visitor not only its ecommerce basket but also the cost to get this visitor if he came from a paid source
(of course even if he do not buy anything the costs are still interesting)
you could see and analyse for whole campaigns (sources) how much they cost and how much they earn and make a good decion for the future of this campaign
To start with the most common way to get visitors by paying for would be to find a soulution to get the values from googles Adwords (CPC).
details of this idea were inspired from:
http://www.e-nor.com/blog/web-analytics/upload-click-and-cost-data-to-google-analytics-using-excel-or-google-docs-files
If you have any ideas on this please comment!!!
The text was updated successfully, but these errors were encountered: