@mattab opened this Issue on April 8th 2013 Member

Row Evolution is an awesome feature of Piwik. This ticket is about adding support for Goals and Ecommerce reporting within Row evolution.


Goals are a key report that users will want to know about historically. There is huge value in reporting metrics of "Goal Revenue, Ecommerce revenue" and then per Goal metrics: "Goal %s revenue", "%s conversions", conversation rate for 1 or all goals, over time, for any given report with Goal metrics.

Use cases

  • see the evolution of "Conversion rates" for specific keyword or set of websites and for a specific goal (currently it's not possible!).
  • see the revenue per custom dimension over time,
  • compare the ecommerce revenue for the top 4 search keywords or entry Pages over time


  • show the Goal metrics in Row Evolution report somehow at all times (along with standard visits metrics). Row evolution UI has to somehow let people view all metrics.
  • note: we can't display by default all goal metrics in the row evolution report: for example if there are 5 goals, that's already 10+ metrics. Instead we display by default the Actions metrics like in standard Row evolution + we display (Revenue + Conversions + Conversion rate) for this goal that was being viewed. (or for "All goals" if viewing Goals>Overview).
  • Row evolution metric picker is improved and user can somehow easily select additional metrics to list as a sparkline w/ text and plot in the evolution graph. Ideally the metrics are grouped/collapsed by Goal so the list is not overwhelming (since we have 3 metrics per goal).
@mattab commented on March 3rd 2019 Member

It's quite limiting not to be able to view conversion metrics in Row Evolution. For example, it would be very valuable to see "Conversion rate" and "conversions" over time, for a particular Campaign name, for a particular goal. Currently, the row evolution popover doesn't let us see any of the goal metrics:
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