LTV analytics - Ecommerce Life Time Value metric in Piwik Visitor Profile and Live APIs #2750
Labels
Enhancement
For new feature suggestions that enhance Matomo's capabilities or add a new report, new API etc.
Milestone
Assuming that an Ecommerce is 100% tied in Piwik, and the business is only internet based, we can hope Piwik to contain all orders and activity of the ecommerce site.
Lifetime Value for Visitors
Advanced LTV Tracking (to be done later)
With such data over the months, it would be possible to track the Life Time value of a given customer, and come up with reports such as:
To process LTV metric we would need the following
Example, "March 2011", "Countries report",
After this is done, it would be useful to have cost of acquisition of each segment, and process the profit per country, campaign, keyword, etc.
Note: if the company also sells offline and wish to have an accurate LTV report in Piwik, they could still push their offline sales to Piwik using the Analytics Tracking API. We will publish a doc about this at some point, as I know a few Piwik users are tracking offline already.
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