We currently showing Revenue per visit, but Total revenue also is needed for better analysis.
If you sort by: Visits - Then you predictably get the high traffic keywords at the top. But the high value ones are no-where to be seen, because they get low traffic, but may be making you more. Conversions - Useful, but doesn't show how much money you make. Revenue Per visit - Shows the high value conversions, but the low value ones will be off the page. If you added in another column for 'Total Revenue' then you could sort on that, and take the maths work out of figuring out how much a keyword ranking is really worth to you and just see at a glance without having to times the traffic by the revenue per visit.