Generally shorter and to the point.
In line with other edits.
Can't get to what I think is the relevant UI parts without an account, but alas.
Visits aren't the thing that returns, as they have to be separate events to be returning.
Similarly, visitors (as opposed to visits) carry out actions.
If you don't want this PR to be closed automatically in 28 days then you need to assign the label 'Do not close'.
I'm in general not sure if changing new/returning visits
into new/returning visitors
is fully correct. Looking at the language only this might sound better. But technically that is a difference I guess. If e.g. someone visited a page yesterday and comes back today twice, that would mean there was one returning visitor, but actually two returning visits. 🤔