add promotion for seo web vitals, add campaign for Heatmaps and Sessi… #17979

…on Recording

fixes #17975

Description:

Please include a description of this change and which issue it fixes. If no issue exists yet please include context and what problem it solves.

Review

• [ ] Functional review done
• [ ] Potential edge cases thought about (behavior of the code with strange input, with strange internal state or possible interactions with other Matomo subsystems)
• [ ] Usability review done (is anything maybe unclear or think about anything that would cause people to reach out to support)
• [ ] Security review done
• [ ] Wording review done
• [ ] Code review done
• [ ] Tests were added if useful/possible
• [ ] Reviewed for breaking changes
• [ ] Developer changelog updated if needed
• [ ] Documentation added if needed
• [ ] Existing documentation updated if needed

To enable easier review (copied from issue):

Similar to various other premium features we will want to mention this new feature in relevant places similar to eg https://github.com/matomo-org/matomo/blob/4.5.0-b1/plugins/ProfessionalServices/ProfessionalServices.php#L24-L33

As usual we would only show it if the plugin is not installed already.

• [ ] We could show it in the Behaviour -> Performance page maybe?

• [ ] And maybe also in the search engine report?

Link to use: https://matomo.org/recommends/seo-web-vitals/
Text: Use SEO Web Vitals to improve your website performance, rank higher in search results and optimise your visitor experience with SEO Web Vitals.

• [ ] At the same time we should also add a new entry for Heatmaps and for Session Recordings to https://github.com/matomo-org/matomo/blob/4.5.0-b1/plugins/ProfessionalServices/Promo.php#L21 (not for SEO web vitals). This will then be visible in the promo widget.

Link: https://matomo.org/recommends/heatmap-session-recording-learn-more/
Wording: Truly understand your visitors by seeing where they click, hover, type and scroll. Replay their actions in a video and ultimately increase conversions

@tsteur sorry missed that it was there twice last week. Of course!

Works 👍 Can you fix the failing UI test https://builds-artifacts.matomo.org/matomo-org/matomo/4.x-dev/48985/PagePerformance_load.png and then merge?