Track viewability using Matomo content tracking #17481
Labels
Enhancement
For new feature suggestions that enhance Matomo's capabilities or add a new report, new API etc.
Milestone
Using Matomo's content tracking you can currently track either 1) All content impressions or 2) Visible content impressions.
It would be great to be able to track both "all impressions" and "visible impressions". It would allow you to analyze and monitor the viewability-% (or in-view percentage) of a specific content item and to know true click-through-rate of a content piece.
Much like what ad servers like Google DFP (or AdSense) do when tracking banner impressions.
Summary
Add an option to combine the use of trackAllContentImpressions and trackVisibleContentImpressions
Enhance the current reports under Behavior -> Content to include
Your Environment
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