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A rising generation time KPI, or a rising Bounce rate metrics should be in red, not green #15820

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tassoman opened this issue Apr 16, 2020 · 9 comments
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c: Consistent Reports & Analytics UX For bugs and features that make Analytics reporting UI behave more consistently. c: Design / UI For issues that impact Matomo's user interface or the design overall. Enhancement For new feature suggestions that enhance Matomo's capabilities or add a new report, new API etc.
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@tassoman
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The KPI Widget does a comparation with data collected during the period.
Mostly, having a rising increment is good (green dot), but sometimes having an increment is bad (red dot), for example: generation time.

Screenshot_2020-04-16 Assistenza Informatica (RT) - 2020-04-15 - Web Analytics Reports - Matomo

in this screenshot, generation time report should display red dots and red notations when generation time raises, the opposite, related to the search kpi metric widget.

@tassoman
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For some metrics, is difficult to say when it's good or bad... Bounce rate, for example, maybe is good or bad, it depends by the page. Searches metrics, maybe is good when is going down, meaning people is using less the search engine to find content...

Maybe can be useful having a switch in each widget, declaring when we want green for rising metrics and when we want green for lowering metrics?

@sgiehl
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sgiehl commented Apr 16, 2020

There is an event Metrics.isLowerValueBetter, which can be used to define that. In some cases that might not be done correctly.

Note: the page generation time will be deprecated in Matomo 4 and replaced with more specific metrics. See #15736

@tsteur tsteur added the Bug For errors / faults / flaws / inconsistencies etc. label Apr 16, 2020
@tsteur tsteur added this to the Priority Backlog (Help wanted) milestone Apr 16, 2020
@tsteur tsteur added the c: Design / UI For issues that impact Matomo's user interface or the design overall. label Apr 16, 2020
@sgiehl
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sgiehl commented Jun 7, 2022

Might be good to quickly look through all metrics and check if there are any other metrics where lower metrics should be treated as better.

@mattab mattab changed the title A rising generation time KPI metric is a bad measurement A rising generation time KPI, or a rising Bounce rate metrics should be in red, not green Sep 10, 2023
@enual
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enual commented Sep 10, 2023

Another wrote an email about this bug.

@sgiehl
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sgiehl commented Sep 11, 2023

@enual Which metric did the mention? We won't apply further changes to the page generation time, as the metric is deprecated anyway. For another metric we applied a fix in Matomo 5 #20788

@tassoman
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Maybe this issue opened for 4.x was addressing unconsciously to that missing fix, now merged into 5.x branch.
AVG. Generation Time, maybe now it's deprecated, but site-search count stills there.

@sgiehl
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sgiehl commented Sep 19, 2023

@tassoman I wouldn't count a lower value of site-search count as better in general. There might be sites, that want users to use the search, while for other pages using the search more likely means, that the navigation is bad and users aren't able to directly find what they are looking for. Or did you mean something else?

@tassoman
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tassoman commented Sep 19, 2023

I wanted to mean your second example, most of times, using "search engine" UX model is a shortcut to avoid bad navigation.
More on this, site-searches are measurable if related to founded results.
While measuring fastest time it's pretty straightforward if it's green or red., there are some metrics are grey-matter.
For example, bounces, site-searches ... etc ...

@michalkleiner
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I'll reclassify this as an enhancement to cater for the 'searches' metric in terms of considering a configuration to determine whether it should be treated as better or worse. Potentially we can look at some more generic approach to these as it's a valid view that some users may see the upwards/downward trends differently.

At the moment I don't think there's a bug here.

@michalkleiner michalkleiner added Enhancement For new feature suggestions that enhance Matomo's capabilities or add a new report, new API etc. and removed Bug For errors / faults / flaws / inconsistencies etc. labels Sep 26, 2023
@mattab mattab added the c: Consistent Reports & Analytics UX For bugs and features that make Analytics reporting UI behave more consistently. label Dec 10, 2023
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Labels
c: Consistent Reports & Analytics UX For bugs and features that make Analytics reporting UI behave more consistently. c: Design / UI For issues that impact Matomo's user interface or the design overall. Enhancement For new feature suggestions that enhance Matomo's capabilities or add a new report, new API etc.
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