Show Goals and Sales metrics in all reports by default (instead of having to click "Display a table with goal metrics") #12956
Labels
c: Consistent Reports & Analytics UX
For bugs and features that make Analytics reporting UI behave more consistently.
c: Goals
For bugs and features related to goals tracking & reporting.
c: Usability
For issues that let users achieve a defined goal more effectively or efficiently.
Enhancement
For new feature suggestions that enhance Matomo's capabilities or add a new report, new API etc.
Major
Indicates the severity or impact or benefit of an issue is much higher than normal but not critical.
Milestone
Under "Goals => Overview" and "Ecommerce => Sales" you can already see reports for Referrer Types, Keywords, Search Engines, ... Device, Location, ...
I think it would be useful to show the same reports eg also under Referrers, Visitors => Device, Visitors => Location, ...
I will mention for now the referrer types but it is the same across devices, locations, ...
So far the referrer types for example are somewhat useful but be much more useful if you where to see all the converted goals and sales under "Referrers => All Referrers" as well. This is likely what you are interested in anyway (how did they actually perform).
So could we maybe put all those goals overview/sales dimensions report also on the other pages?
This would also make it much easier to explain the tool to users. Currently, you can't just say go to "Referrers" to see al the important referrers. You have to explain you need to go to Referrers, then to "Goals => Overview", then to "Ecommerce => Sales" on three different tabs to slowly draw some conclusions from it. Instead it would be much more valuable to have this information on one page.
I would maybe sometimes (rarely) use related reports for this, but more often than not eg for Referrer Types show those reports directly under them. Or we could enhance the currently shown reports and add more metrics to all those reports.
I just discovered again the feature that we can switch the visualization to show "some goals metrics" but it is not available for sales and it is very very hard to discover (too hard). I would have expected to see those metrics directly in the "all columns" view.
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