Piwik could be used as the backend of an affiliate platform technology, to help attribute to the correct Source (Affiliate / Website) a new given Lead (or Client / Customer / Contact Form submit / Email newsletter subscription / Sale / etc.).
The referrer/ attribution information could then be copied into your CRM tool, into the Email message sent to your Sales team, etc.
If you use Piwik for attribution and affiliate marketing, please leave a comment!
@mattab I would be very interested in this. I was thinking that I can create affiliate ID's add add them as campaigns, then am I right in thinking that Piwik would do that hard work of tracking everything else that user does, including conversion under the right campaign (i.e. affiliate)?
@mattab I've now implemented this, it works brilliantly. I didn't realise campaign codes and keywords were dynamic so it was really easy to set up. I just created an campaign name (affiliate ID) using the users User_id from another system then I could dynamically generate them a link. They can even track their own campaigns using the sub-campaign keywords. Thanks for the tip on the first referrer.