New issue
Have a question about this project? Sign up for a free GitHub account to open an issue and contact its maintainers and the community.
By clicking “Sign up for GitHub”, you agree to our terms of service and privacy statement. We’ll occasionally send you account related emails.
Already on GitHub? Sign in to your account
Integrate Piwik with CRM platform #7532
Comments
To integrate CRM and Piwik we would need to use a shared User ID between both platforms. Here is an idea of a useful feature:
|
I am interested in identifying individual visitors to a website. Is integrating a CRM with Piwik the only way of identifying individual visitors to a website, using Piwik, without creating a website login? |
Companies definitely need this data flow, but the devil's in the details.
For all of these reasons, it seems to me that Piwik needs to follow users to their CRM. The upside is that this could attract new users (with budget) to Piwik. Maybe the CRMs would even fund the development. A downside is that you've added several (dozens?) of integrations to the project's scope. How would you decide where to start? Is this really in line with Piwik's open source nature? Next, there's the nitty gritty of this sort of integration:
|
I'm very interested in this. |
@corrin which CRM are you interested to link to? |
I'm using StayinFront. It's a standard SQL Server database with a contact table. |
GA just released deep integration with SalesForce which looks really useful https://analytics.googleblog.com/2018/01/integration-salesforce-sales-cloud.html
It's very valuable to integrate CRM data with the analytics platform and give a unified view of users/customers directly within Matomo. How it works, is that there is some shared ID between the analytics and the CRM. This shared ID is then used to import all CRM data into the analytics (by ID), using a feature such as Custom data import #6613 This give the analytics platform access to all the valuable CRM data such as "Lead quality", "Lead progress in sales funnel", and much more (like "Industry size" etc). |
The goal of this issue is to brainstorm what would be a useful integration of Piwik with CRM platforms.
What is a CRM?
Customer relationship management (CRM) is a system for managing a company’s interactions with current and future customers. It often involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.
Providing value integrating a CRM with Piwik
CRM holds all customer and sales information. Piwik holds all web and mobile user information, and via e-ecommerce Piwik can be used to hold all sales information.
By merging the two database in various ways, we can provide very high value to users.
Feel free to post a comment with your ideas about CRM and Piwik: what would be useful to you?
The text was updated successfully, but these errors were encountered: